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Purely Fashion

#purelyloves: The Denim Newcomer

Clearly, White is the New Black.

Even though Frame Denim HQ is split between London and LA, their look couldn’t be more streamlined. Frame’s collection is cool and has a distinct style that screams Kate Moss; with the quality and integrity of a product made in the USA. A relative new-comer to the industry, Frame has already become a favorite of celebrities such as Miranda Kerr and Rihanna. It was difficult to choose our favorite moments from their #NYFW presentation, but we highlighted the best ones below:

Best moments of The Frame Denim #NYFW Presentation:
1. All White Everything: Clearly, white is the new black.
2. Casual Chic: Jeans and flat sandals can look pulled together.
3. Covered up is Sexy: All the models were almost totally covered, but since the clothes fit so perfectly, their bodies were not lost.
4. The Canadian Tuxedo isn’t going anywhere: Denim on Denim has recently made a come back, but the update is to rock a cropped jacket with relaxed fit denim.
5. Do as the Parisians do: Match your tailored denim and flats with beachy waves for an uber-cool look that screams Paris.

Written By Ava Donaldson