Get The App

About Us

Purely Fashion

Designers You Should Know: MFW Edition

Milan is home to some of the most famous fashion houses in the world. Brands such as Fendi, Ferregamo, Missoni and Prada have all been run by the families that founded them, keeping them as inaccessible as their price point. However, there’s a new wave of designers coming out of this Italian city. These newbies […]

Milan is home to some of the most famous fashion houses in the world. Brands such as Fendi, Ferregamo, Missoni and Prada have all been run by the families that founded them, keeping them as inaccessible as their price point. However, there’s a new wave of designers coming out of this Italian city. These newbies have the same commitment to craftsmanship as the aforementioned giants, without being totally unreachable (just yet). Here’s the round-up of the designers you should know, Milan Edition.

1. Gabriele Colangelo
Gabriele Colangelo is number one on our list of those to watch. This textile expert wowed us with his use of a netting-like fabric in his collection. He felt very much like a combination of Alexander Wang and Margiela, but with a new twist. We aren’t the only ones who have noticed Colangelo-he is presently a LVMH Prize Finalist.

2. MSGM
MSGM is a brand rooted in the here and now. Creative Director, Massimo Giorgetti named his label after indie music groups MGMT and The Strokes, with a commitment to keeping pieces young, interesting and full of life. This focus inevitably lead to massive amounts of color and fun shapes, but never in a way that feels gimicky. MSGM has had only positive reception and is loved by street style stars like Chiara Ferragni.

3. Aquiliano.Rimondi
Tommaso Aquilano and Roberto Rimondi were well versed in fashion business prior to launching their own line. Their resumes include Max Mara, Malo, Gianfranco Ferre and Tods-all brands known for their classic aesthetic. The duo took this idea of successful sensibility with them when forming their own brand and melded it with a commitment to fit and design. The result? An extremely wearable line of feminine pieces that women definitely want.

4. Au Jour Le Jour
In a world currently dominated by minimalism, Mirko Fontana and Diego Marquez are not afraid of color. In fact, their collection was entirely comprised of whimsical prints of sushi and fruit, paired with rainbow strapped boots. The whole feeling of the show was that of a paired down harajuku girl, so it is no wonder that editor of Vogue Japan, Anna Dello Russo sat front row.

5. Anthony Vaccarello
Anthony Vaccarello brought (understated) sexy back with this collection of his namesake label. His hemlines were short and his blouses cut low, but when paired with simple black sandals and air dried hair, the effect was casual chic. It’s no wonder that sex appeal underlined the whole show however, since his past gig was with Versus Versace.

Written By Ava Donaldson